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On its 25th year, WOFEX is launching an exciting brand new show that will give a new twist to trade shows. Watch out for —- WOFEX Drinks: Brew, Bar & Beverages on March 27-29, 2025 at the World Trade Center. It will be a show like no other. More details soon!

Baguio Continues to Impress

Tourism was the second highest driver for economic growth during the first half of 2023 and the country surpassed the year-end target with 5.45 million international visitor arrivals translating to a revenue of PHP 482.54 billion.

Baguio City continues to be a top tourism draw both for local and international visitors. This is why the Department of Tourism (DOT) has chosen the city as the first site for its Tourist Rest Area project. This will be constructed near the Lion’s Head along Kennon Road and will include rest rooms, a tourist information center and pasalubong center. The project aims to promote stress-free travel while at the same time creating economic opportunities for local businesses.

The city’s thriving economy keeps drawing investors and event organizers. Expos and trade shows, like WOFEX, serve to drive tourism to the region. These events are widely acknowledged as catalysts for economic growth as they can be the source of opportunities and business for local entrepreneurs. WOFEX continues to promote and support the F&B industry in Northern Luzon with its highly successful WOFEX Baguio.

The Blooming of Baguio

The Panagbenga Festival is more than enough reason to trek up to the City of Pines. The colorful parade of floats bedecked with blooms and plants of the Cordilleras is a sight to watch as well as the numerous performers wearing traditional clothes and headdresses also adorned with beautiful flowers. This year’s theme is “Celebrating Traditions, Embracing Innovation.”

It’s not just dancing and singing, though, as feasting is also an important aspect of the festivities. Don’t miss out on the strawberry taho, pinikpikan, etag, fresh strawberries and local craft beers while at the same time savoring the diverse food and drinks offered in the cafes, restaurants, bars and hotels. The influx of people has led to the opening of more lodging, sightseeing and eating places which does well for the economy of the city and the region. Check out the newly opened restos, coffee shops and bakeries as well as the galleries, museums and sanctuaries.

Warding Off the Chill in Baguio

One of the main reasons people love going to Baguio is to enjoy the weather. When the temperature drops and you need something to ward off the chill there are a selection of local beverages you can try. Benguet coffee is said to be the best arabica grown in the Philippines so a hot cup of coffee is a very good choice. Non-coffee drinkers can opt for Tsokolate made from home-grown tablea.

Those looking for a drink with some kick can choose from the range of alcoholic beverages available all over town – from the unique Strawberry Wine to the traditional rice wine called Tapuy to the many local craft beers. Beverages are a booming business in Baguio with many cafes starting to offer specialty coffee and bars offering cocktails, beers and liquor.

Market to Table with Chef Waya

Here’s a unique way to see Baguio – in the company of a seasoned chef who knows her way around the market. Chef Waya Araos-Wijangco’s Market to Table Tour is the perfect way to enjoy the bountiful harvest of the region. The tour starts in the must-visit Baguio market and ends in the Chef Waya’s dining room where a wonderful meal is savored. It comes in three parts – market tour, interactive cooking demo and the dining experience.

Chef Waya is the name behind the famous Gypsy Baguio and Taguan Café. She is known not just for her unique and vibrant menu but also for her advocacies in helping young adults with special needs and in working with local farmers. Chef Waya is no stranger to WOFEX Baguio having conducted a class with WOFEX University in the past. The tours are by appointment, you can simply get in touch through her social media accounts.