We had big plans. WOFEX was set to celebrate an important milestone – its 20th year in the year 2020! But the good Lord had other plans.
Even with the pandemic looming all over the world, WOFEX did not pause in its commitment to be of service to the F&B industry. Very quickly, we pivoted to digital platforms that allowed us to continue communicating, teaching and exploring new marketing avenues for our clients.
Our celebration of our major milestone did not stop, too. Through four major campaigns, we sought to keep the flames burning.
From the WOFEX Team – thank you for all the love and support for the past 20 years and we look forward to spending more years with all of you!
An exciting offshoot of the global pandemic is that everyone started reinventing and reimagining the way they do business - able to explore many new possibilites, This is exactly why our planned two seasons of WOFEX has been fast-tracked for 2021.
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Global experts predict that the events industry will have some semblance of normalcy by the third quarter of 2021. This is the perfect time to recover and to energize new business strategies.
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The big push towards a virtual expo is a product of necessity. While it may never replace the effectiveness of the physical event, where face-to-face interaction creates limitless business possibilities, going digital is an option WOFEX shall pursue in 2021.
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