WHY EXHIBIT?

85% of WORLD FOOD EXPO
Attendees are part of the
purchasing decision and are looking to
buy products like yours

85% of attendees are part of the purchasing decision and they come to buy

Learn about global label trends and technologies

In 2019 we welcomed attendees from 1,031 countries from across the world.

WHY WOFEX?

10 Big Reasons we are called The Ultimate Food Show Experience

BENEFITS OF JOINING

Join and Find The Opportunies that best suit you:

Visitor Profile for each Venue :

WORLD TRADE CENTER and SMX CONVENTION CENTER

– Trade Visitors only (July 29 – August 1, 2026)
– Trade and General Public (August 1, 2026)
– Trade Visitors are individuals that are any of the following:

* Visitors sent a VIP ID in advance

* Visitors sent a complimentary invitation (note that age restriction still applies)

* Visitors that qualify in any of the following categories :

Business
Owners
Caterers
Chefs
Culinary Schools
Decision Makers
Distributors
Entrepreneurs
Exporter
Food Manufacturers
Food Processors
Grocery Owners
Importers
Purchasing Officers

Relevant Government Agencies
Restaurateurs
Supermarket Owners
Upper Management
and others as may be deemed
qualified by the organizers
of the expo

Note: In most cases, a valid business card may be required. Organizers reserve the
right to refuse entry.

Visiting The Two Venues :

– Park at either World Trade Center or SMX Convention Center or SMX Convention Center

– Parking fees:  Standard venue parking rates apply at WTC and SMX.

– Registration available in WTC and SMX
– Successful registrants at WTC are automatically qualified to visit SMX

– Only registrants that qualify as Trade will be allowed at both venues
– Non-trade visitors not allowed entry from August 6-8 but allowed on August 9.

– Luggage Counters available in both venues for your convenience

– Free shuttle buses for registered visitors and exhibitors available to and from both venues

– Minimum frequency of the shuttle is every 30 minutes

– Shuttle Service located at front of WTC and SMX, follow signages

Visitor Restrictions :

– Only 16 year old and above allowed entry
– No student groups allowed without prior arrangements with the organizers
– Approved student groups are subject to schedule given by the organizers
– Business attire is highly recommended
– No shorts, no slippers, no sando
– No firearms or any deadly weapon
– Both venues are “no smoking” areas
– P400 will be charged for those without complimentary invitations /registration
– No solicitation, leafleting, product selling without prior approval
– Organizers reserve the right to refuse entry as may be deemed necessary

Visitor Do’s :

– For trade buyers, it is best to visit on the first two days
– Due to the numerous activities in both venues, plan your visit well so you won’t miss on an important activity
– Fill up the registration form and prepare your business card for faster registration procedure

World Food Magazine

28-30 JANUARY 2027

THE KITCHEN WAS ONLY THE BEGINNING

Chef Dino Datu says initially, his love for food was limited to just cooking. That thinking has definitely changed through the years. Share Share Share Share Share Share Share At the beginning of his culinary journey, he saw food in...

KEEPING HERITAGE AT THE TABLE

For Chef Maria Angela “Gel” Salonga-Datu, preserving heritage begins with listening. Share Share Share Share Share Share Share Before creating desserts inspired by Laguna, she spent time speaking with the people who knew the province best. She visited homes and...

FILIPINO CHEFS BATTLE FOR CULINARY SUPREMACY IN ASIA

For months now they have been preparing for a challenge—doing kitchen practice to further hone their skills, strengthening their bodies through exercise and gym work, getting their minds ready by thinking up scenarios and how to deal with them and...

A CHEF ON A MISSION

Maverick Javier is living up to his name—fearless and trailblazing like the film character he was named after and willing to push the envelope to achieve his goal. Share Share Share Share Share Share Share In 2024, he wrote on...

DESTINED FOR GREAT THINGS

Knowing what you want is half the battle. Working hard to get it will win you the war. Share Share Share Share Share Share Share Arvi-Christopher Agra, or AC as he is more commonly called, has fond memories of watching...

LIVING HIS DREAM

He describes his work as “very fun,” and from the twinkle in his eyes, you know that he is having the time of his life. Share Share Share Share Share Share Share Chef Sonny Mariano knew he wanted to be...

A FORCE TO BE RECKONED WITH

She was all set to follow in the footsteps of her grandfather and father, an ambassador and military attaché, respectively. But the kitchen beckoned. Share Share Share Share Share Share Share Working almost ten years in high-stake jobs in Singapore...

Experiencing Terra Madre Asia Pacific 2025

A first-hand journey through heritage ingredients, terroir-driven drinks, and the people keeping Slow Food moving. Share Share Share Share Share Share Share In a fast-moving world, Terra Madre Asia & Pacific (TMAP) in Bacolod posed a simple question: What happens...

TEACHING BEYOND THE TECHNIQUE

He is tasked to shape the new generation of culinary professionals and he is meeting the challenge head-on. Share Share Share Share Share Share Share For Chef Marc Chalopin, culinary education begins before students ever pick up a knife.  It...

The latest issue of World Food magazine is out!

Read about the many ways Filipino cuisine is gaining international recognition, meet chefs of Michelin-awarded restaurants, read about our Terra Madre experience and our visit to the UNESCO City of Gastronomy – Iloilo, plus so much more.

Copies will be available at our regional shows or inquire at info@peptarsus.com

Hear what they have to say…

Dubbed as “The Ultimate Food Show Experience”, WOFEX continues to
co-locate events that bring together all segments of the food and beverage industry.

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