We Love Cebu! - WOFEX - World Food Expo

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On its 25th year, WOFEX is launching an exciting brand new show that will give a new twist to trade shows. Watch out for —- WOFEX Drinks: Brew, Bar & Beverages on March 27-29, 2025 at the World Trade Center. It will be a show like no other. More details soon!

We ❤️ Cebu!

It’s Time to Visit Cebu

Central Visayas logged 2.2 million tourists in the first half of 2023 – of this, Cebu’s share was 1.55 million. According to Department of Tourism (DOT) Secretary Christina Frasco, Cebu is now the most preferred destination among regional overnight travelers. The continuing surge of tourism in the province is one of the reasons why several Tourism Rest Areas (TRA) are set to be opened within the year. The first TRA was opened in Medellin and others will be built in Carmen, Carcar and Moalboal.

The region remained as the fourth largest economy in the land in 2022, according to the Philippine Statistics Authority, with 1.29 trillion worth of goods and services produced. Among the industries in the region, the one that showed the fastest growth, post-pandemic, was accommodation and food services which grew by 47.2%. Lapu-Lapu City recorded the fastest growth of 13.2% at the end of 2022, while Mandaue and Cebu City, were at 9% and 8.4%, respectively.

Let’s Drink to Cebu

When it comes to enjoying a drink, Cebu has a lot of places one can visit. The nightlife is vibrant with restos and bars, tasting rooms and unique wine bars. You can drink on the beach under the stars, in rooftops with sweeping views of the city, in quiet places away from the crowd, in lounges with live music or in night markets while enjoying grilled food. Cocktails, wine, craft beers, liquor and liqueurs, Cebu has it all.

For those looking for non-alcoholic beverages, Cebu has its share of cafes offering local and imported coffee and teas. Tuburan coffee is something one must try – home-grown brew made from beans grown in Tuburan, the coffee capital of Cebu. If you’re looking for hot chocolate for breakfast, then seek out a cup of sikwate made from local tableya – you can savor it with puto maya served with sweet Cebu mango.

A Heritage of Crafstmanship

One of the oldest family-owned distilleries in the country can be found in Cebu. Uy Ma Suy arrived from Amoy in 1912 and began a business making medicinal wine using traditional Chinese medicinal herbs – he called it Fighter Wine. The Uy Masuy Wine Factory grew and prospered, expanding their line of herbal wines to include Fighter Fifty, Red Lion Sioktong, Red Falcon Mallorca, Mustang and Fighter Gold.

The company has since introduced premium products that include Drunk Barista, Zing Ginger Liqueur and Cebu Mango Rum. Drunk Barista is made from a homegrown blend of arabica and robusta that is cold brewed in small batches then blended with distilled vodka. Zing Ginger Liqueur is perfectly flavored for cocktails but can also be taken as a health tonic while Cebu Mango Rum is aged rum infused with dried mango skin and seeds. Uy Masuy Wines is a prime example of the excellence of Cebuano craftsmanship.